You may have noticed that we have a few new kids on the block when
it comes to our new holiday fragrances. We sat down with Suzanne, our
in-house "Scents & Scentsibility" expert (yes, that is her official
title), to get a closer look at how the new fragrances came to be.
What was the inspiration behind the new fragrances this season?
Nostalgia - we wanted these fragrances to evoke
happy memories of holidays gone by... and hopefully create new ones for
our little consumers.
What were the big challenges in creating these new holiday fragrances?
Since it is all about tradition... there are
particular fragrance notes that are meaningful for this season. We
wanted each to be a winner in its olfactive family and, as always, we
aim for a well balanced portfolio.
How were the final fragrances picked?
We worked with an internal panel made up of a
cross-section of method employees (product development, creative, and
brand experts). We go through multiple rounds of submissions starting
with a broad range of fragrances and then narrow them down to the final
ideas. We are always modifying the fragrances right up until the last
minute to get them just right.
C'mon, tell us - what fragrances didn't make the cut?
I never kiss and tell... unless I am under the mistletoe
What's your personal favorite?
All our fragrances are like my little babies...
you love each one for different reasons. I hope that there is something
for everybody as people take the time to prepare their home to welcome
family and friends during this special time of year.
Okay, so even though Suzanne wouldn't tell, we'd love to hear what your favorite holiday scent is.
And if you want to take a look at all our new holiday fragrances, you can
check it out here.
